Blues Goal Song
Live & Experiential
Project Overview
Year
2025
Role
Design & Motion
Client
St. Louis Blues
When I designed the original iteration of the "The Blues Have The Urge Goal Song" animation it's main intention was to teach fans the new song and encourage them to sing along. From my experience working with professional sports teams I've learned fans generally don't love drastic change. So the updated version was meant to be an elevated take on the original without straying too far from the concept.


