Archer Aviation

Editorial Motion Design

Project Overview

This episode of Challengers explores a transportation system that doesn't exist yet, which meant visualizing an experience without real world reference. My goal was to ground a speculative technology through a familiar routine. I established a visual language that balanced stylization with clarity, while maintaining an editorial, non-promotional tone.

Year

2023

Role

Design & Motion

Client

Archer / Freethink

The Cold Open

I started look development on the opening shot before post production and it became the cornerstone for the following animations' design. To help the viewer visualize the experience I used a first-person persective and designed some hypothetical app interfaces to mimic the routine of taking an Uber ride.